Redefining adventure travel with Viva Expeditions [Video]

Pictured above: Rachel Williams in Jordan.

Rachel Williams, Founder of Viva Expeditions, has spent 16 years crafting immersive, off-the-beaten-path adventures. Here, she shares the journey, her marketing wins with Kiwi icons, and the vital role of sustainability in tourism.

Rachel Williams’ love for travel began during her OE.

While many chose Europe, Rachel ventured off the beaten path to the Middle East, where she immediately fell in love with the culture and landscapes.

Her passion for travel soon led her to Africa and South America, where she stayed long-term, working as a guide and immersing herself in the rich diversity of these regions.

The idea for Viva Expeditions came during a visit from her mother. While organising a tour for her, Rachel had an epiphany.

She realised that while tourism companies in these regions largely catered to the 18 to 35 demographic, there was little available for the more mature traveller.

“We saw there wasn’t much on offer for active, middle-aged travellers who wanted adventure without the ruggedness …