Redefining Marketing Metrics for a Digital-First World | Panel at DATAMATIXX 2024 [Video]

Dive into the evolving landscape of marketing measurement with industry leaders at DATAMATIXX 2024. In this insightful panel discussion titled “Redefining Marketing Metrics for a Digital-First World,” chaired by Chirag Bhatia, Managing Director – India, ChannelFactory, experts share their views on how digital transformation is reshaping marketing metrics and strategies.

Panelists:
Mihir Wakharkar – Business Head – Online D2C, Rebel Foods
Nishant Nayyar – VP and Head of Marketing, Kaya Limited
Sanket Narkar – Chief Marketing Officer, Physics Wallah (PW)

Key Discussion Points:
– The shift in marketing metrics with the rise of digital-first strategies.
– How brands are adapting to new measurement tools and techniques.
– The role of data in redefining marketing success.
– Real-world examples of effective marketing measurement in the digital age.
– Future trends and challenges in marketing metrics for digital platforms.

Watch this engaging panel discussion to stay ahead of the curve in the ever-evolving world of digital marketing.

About DATAMATIXX:
DATAMATIXX 2024 is the premier summit for data-driven marketing, bringing together industry leaders and experts to explore the future of marketing through the lens of data, AI, and digital innovation. This year’s event has set new standards in the industry, offering transformative insights on leveraging data and AI for business success.

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