How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
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Redefining the Infrastructure Boundary with Innovative Product Management [Video]

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AI Behavioral Targeting

Artificial intelligence and machine learning (AI/ML) are increasingly permeating every facet of digital lives, especially those of engineers. Riding this change is Rahul Rai, an infrastructure product manager with a long history at renowned companies like Amazon, Microsoft, and Meta.

It’s a bit of a symbiotic relationship. AI and machine learning help develop new products but are also products to be developed. My work involves creating the lower-level infrastructure that engineers build AI and ML networks upon,” Rai explains.

IPNext: A Case Study in AI and Machine Learning

Among Rail’s more significant achievements is the development of the underlying infrastructure of IPnext. It is a large-scale inference engine designed to aid Meta engineers that build recommendation systems, particularly those who handle machine learning models for social media algorithms.

Rai’s work on machine learning algorithms and the latest AI technologies allows these engineers to deploy specific models from publishing to serving at the customer’s …

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