Pet treats are not the same as pet health supplements and vice versa, particularly when it comes to how they are regulated and the product and marketing claims you can make for functional treats vs. supplements with non-nutritional health benefits. In this interactive Q&A with regulatory expert Bill Bookout, president of the National Animal Supplement Council, you can learn some of the dos and don’ts for making claims as well as the key factor that determines how a product is regulated. This Ask the Pet Food Pro session is sponsored by Balchem and Pet Food Compliance.
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