Rescue Squads and Afterlife Trains [Video]

Halloween tends to conjure some of the most creative experiential campaigns of the year. From the spine-tingling events that infiltrate attendees’ psyches, to the playful activations that give them a good chuckle, many brands go out of their way to make their mark on the holiday—and their audiences. This season delivered an Afterlife Train, an “Overnightmare” and candy Rescue Squads, among highlights. Treat yourself to some of the best experiential Halloween programs of 2024 below.

FANTA

With the September release of Warner Bros.’ “Beetlejuice, Beetlejuice,” the sequel to the iconic horror movie, brands of all stripes worked to attach themselves to the hype. Not only did Warner Bros. team up with Fever to activate “Beetlejuice, Beetlejuice: The Afterlife Experience” in Los Angeles throughout spooky season, it recruited partner brands, like Denny’s, Secret and Butterfinger, to get in on the action, too.

But it was Fanta that really went the distance. At the L.A. experience, the brand …