Retail transformation underway with commercetools InStore [Video]

Retail transformation has become a far-reaching imperative given the seismic shifts driven by AI, data and next-generation commerce platforms.

The landscape is changing, and the onus is on technology advancements to keep pace with the evolving expectations of digital-native organizations. That imperative has spurred commercetools GmbH as it doubles down on the “headless commerce” ethos.

“When you look at how generational shifts are happening with new buyers, Gen Z coming into their buying power just at the beginning of that, and they’re true digital natives,” said Jen Jones (pictured), chief marketing officer at commercetools. “They have different expectations for customer service and customer experience. You talk about wearables and AI, and that’s what they’ve grown up with and expect. The landscape is changing, the technology landscape’s changed, but the consumers and the buyers are changing too.”

Jones spoke with theCUBE Research’s John Furrier at theCUBE + NYSE Wired: NRF Media Week, AI Retail Leaders event, during an exclusive broadcast on theCUBE, SiliconANGLE …