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AI Behavioral Targeting

Revealed: Zero VAT campaign ramps up to protect future of Irish journalism [Video]

Protect the future of independent journalism in Ireland by supporting NewsBrands Ireland and Local Ireland’s campaign to remove VAT for print and online newspapers in the next Budget.

The growing power of the big tech platforms is disrupting journalism worldwide. New digital advertising models have put enormous pressure on local and national media.

The growth of disinformation online means trusted, professional sources of news  are more vital than ever and key to democracy itself.

The new EU VAT Directive means the Irish Government now has the power to remove VAT on print and online newspapers.

Introducing a 0% VAT rate in Budget 2023 will provide crucial support to journalism and news publishers.

Other European countries support journalism with zero or lower rate VAT.

Ireland’s VAT rate for news publishers is 9%.

The UK is zero.

Doing nothing is not an option. The Irish Government needs to act now.

Local newspapers are vital to their communities and provide factual sources to inform views …

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