, /PRNewswire/ — 5WPR, one of the largest independently owned PR firms in the U.S., proudly announces its appointment as the public relations agency of record for amp, a revolutionary at-home AI-powered fitness machine. Founded by billionaire Shalom Meckenzie, amp was born out of a vision to redefine strength training for a new era of fitness. The smart strength machine utilizes data analytics and AI to deliver a workout experience as unique as its users—one that inspires, challenges, and entertains across all fitness levels.
“As amp enters the market, we’re eager to apply our strategic storytelling expertise and deep understanding of technology and fitness to introduce this innovative brand to a wider audience,” said Lori Ruggiero, Managing Partner and Executive Vice President of Corporate & Technology at 5WPR. “We’re honored to support Shalom Meckenzie’s vision and commitment to helping launch a new era of strength training.”
5WPR will oversee media relations, awards, …