The Dublin-based agency Ringers Creative has created a new campaign for the insurance broker Chill Insurance.
This first film features Abdul Ahmad, a Syrian-Irish beekeeper living in Donegal. Abdul is a master of staying chill, which he credits with his success as a beekeeper. He runs a popular TikTok channel (@Donagh_bees) where he shares insights on life, beekeeping, and how to calmly persuade 10,000 worker bees to let you run off with their queen.
Ringers Creative won the Chill business and launched a repositioning advertising campaign in late 2023. “This film takes the brand beyond TV and aims to bring a little chill into people’s lives as they listen to Abdul tell his story. Rather than simply filmAbdul himself, the film takes a radically different approach by using an 8cm 3D printed version of the bee-influencer,” the agency notes.
“We have a unique digital proposition in the Irish market, …