Roblox Makes an Advertising Play With Immersive Brand Canvas Beet.TV [Video]

In the immersive world of Roblox, gamers come for entertainment and connection with friends. But the platform is also proving to be a new tool for creators and advertisers alike.

A recent study found that over the past seven years, more than 18,000 creator jobs have been generated through Roblox.

“Roblox offers a whole suite of free creation tools that allow people to unleash their creativity and build on the platform,” said Stephanie Latham, VP of Global Brand Partnerships & Advertising at Roblox, in this video interview with Beet.TV.

Roblox’s immersive ads allow brands to authentically connect with users, with the average user spending 11 minutes with brand experiences there, according to Latham.

“We’re now offering immersive video so that it’s easier now for partners to buy video on Roblox the same way they buy through other channels and have their videos placed immersively inside of experiences,” Latham explained.

“Think …