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Romanian star comedian, Bobonete, sits with unexpected versions of himself in new Big Mac campaign [Video]

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Video Analysis for Marketing Insights

Mac Jr. and Grand Big Mac® are returning to McDonald’s® Romania alongside the “original” in restaurants nationwide for a limited time.

The two new sizes keep the iconic taste, but their sizes are adjusted for those who crave a little and for those who want just want more.

But… ’There is only one Big Mac®!’

A line we can all agree with, but nobody thought it would foresee the wackiest course of events at a single McDonald’s table.

If Big Mac® comes in three sizes, what if other things did too? Like, let’s say, the main character: Romanian comedy star Mihai Bobonete must face not only the new burgers, but some new, resized versions of… himself.

A comic situation that introduces the limited time offers through a simple, yet impactful comparison, a demo that says ’Now there’s a Big Mac® for each version of us.’

This Big Mac scale allowed us to …

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