Rufus, Amazon’s AI Assistant, is Now Live in India Rufus, Amazon’s AI Assistant, is Now Live in India [Video]

Rufus, a generative AI expert, aimed at enhancing customer experience by making shopping more easier and convenient, is now launched in India on 27th August 2024. With its initial rollout in the US earlier this year, Rufus is now open to only select customers for now. “Customers in the U.S. have already asked Rufus tens of millions of questions, and we’re excited to introduce it in India.” said Amazon in a blog post.

Rufus’ Generative AI Capabilities 

In a blog post, Amazon detailed how Rufus seamlessly transforms the customer’s shopping experience through a wide range of queries. The aim is to maximise AI to effectively meet the customers’ needs. 

Per Amazon, customers using Rufus on Amazon.in can enhance their shopping experience in several ways. They are …