Rushing for AI ROI? Chances are it will cost you [Video]

Poor planning and fear of missing out are likely to lead to bad AI investments, but even good AI projects may take time to return measurable business value.

Credit: Wasana Kunpol / Shutterstock

Many organizations have struggled to find the ROI after launching AI projects, but there’s a danger in demanding too much too soon, according to IT research and advisory firm Forrester.

Enterprises fixated on ROI will scale back prematurely, the firm predicts, as some IT leaders begin to realize that giving experiments more time to bloom may be more important than expecting a quick turnaround to value.

Nearly half of AI decision-makers say their organizations expect ROI on AI investments within one to three years, while another 44% expect a longer timeframe, according to Forrester’s Q2 AI Pulse Survey, 2024.

“Enterprises are achieving improved customer experience, employee productivity, and even new revenue streams with AI use,” Forrester says in its latest round of AI predictions. “But an AI reset is …