Salesforce Pricing Strategy Could Dictate Industry Trend for AI Agents [Video]

Salesforce CEO Marc Benioff recently attacked Microsoft, claiming its generative AI product, Copilot, has disappointed many customers.

Speaking to analysts during Salesforce’s quarterly earnings call, he said, “So many customers are so disappointed in what they bought from Microsoft Copilot because they’re not getting the accuracy and the response that they want. Microsoft has disappointed so many customers with AI.”

Interestingly, the criticism for Microsoft came amid discussions about Salesforce’s new generative AI product, Agentforce.

Industry experts have long said that AI agents will be the next big iteration of generative AI. Earlier this year, Salesforce India CEO and chairman Arundhati Bhattacharya told AIM about the company’s desire to add AI agents to its wide range of generative AI offerings. 

Salesforce Agentforce

Agentforce is a low-code/no-code platform for building autonomous AI agents. It enables users to swiftly create and deploy autonomous AI-driven agents, which are well capable of making decisions on human’s …