Host Neeta Bidwai discusses the importance of market segmentation as a critical tool for effective business growth and revenue optimization. The episode explains what segmentation is, its benefits, and how to correctly implement it to gain a competitive edge. Neeta distinguishes segments from personas and ideal customer profiles (ICPs), highlighting common misconceptions and pitfalls. She emphasizes segmentation by customer needs, values, and willingness to pay over traditional firmographic criteria. Neeta outlines a step-by-step approach to conducting effective segmentation, emphasizing customer insights, market research, and periodic reassessment to align with business strategies. The episode also covers real-world applications of segmentation in product development, market positioning, and customer engagement.
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
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Where to find @GoodRevenue
https://dfnstrategy.com/goodrevenue