SEO isnt dead but your strategy needs to be sharper than ever [Video]

Generative AI and other advancements present new challenges and opportunities, says Chris Attewell at Search Laboratory. It’s time to re-invest in SEO.

SEO has rapidly evolved over the last 18 months. At one point, marketers even thought SEO was on its way to becoming extinct, leaving businesses with a considerable operational and monetary gap to fill. Thankfully, SEO isn’t dying, and brands can still thrive organically, but marketers aren’t out of the woods yet.

However, not understanding or solving challenges such as generative AI appearing on search engines, effectively tracking multichannel user journeys, and decoding the impact of recent Google updates will leave businesses with real visibility and revenue ramifications compared to their competitors.

There are, thankfully, innovative solutions marketers can utilize to ensure their brand stays ahead of the competition. These result in a future-proofed SEO strategy that enhances team productivity, increases business revenue, and leads to unlimited growth potential in the organic search landscape.

Gen AI for business …

Tags AI, AI Enabled Personalization, Artificial Intelligence, Machine Learning, Predictive Analytics