Serve Your Customers Better [Video]

On this episode of @MarketersAlchemy:

Llibert Argerich, CMO at Thumbtack, encourages us to embrace change. In order to innovate with AI, you have to be willing to step out of your comfort zone and leverage AI in bigger and better ways. For Thumbtack, it’s getting outside the box when it comes to understanding and meeting customer needs.

“We have so many open fronts with AI. I mean, it’s one of the most exciting things that we’re testing and launching. So on the product side, integrating AI to just better understand what customers want and need, right? And one of the areas is really allowing people to state their problems in a multimodal way, right? Traditional search is really telling us, I need an electrician. And then we make the matching on the backend with electricians, but you don’t always know that’s an electrician that you need. So allowing customers to really state their problems in a way that is natural, whether that’s long query strings or uploading an image, uploading a video, and having AI understand that and then making the right assumptions, connections, and ultimately connecting with a pro, that’s a big, big, improvement and I think forward that we’re basically just working on right now to really help customers get to that right solution with minimal effort. Every customer is different and they have different needs. And I believe that our message, our communication should be tailored to them.”