Saudi Entertainment Ventures (SEVEN) aims to redefine indoor entertainment in Saudi Arabia with its ambitious new Transformers-themed entertainment centres. The project is a collaboration between SEVEN and Transformers franchise producer Hasbro, alongside acclaimed design firm AOA, promising an immersive and dynamic experience that will appeal to Transformers enthusiasts and newcomers alike.
These Transformers-themed indoor entertainment destinations in Saudi Arabia will be a world first. The inaugural venue will open in the Al Hamra district of Riyadh.
Guests of all ages will enjoy a range of thrilling and highly immersive experiences set over 10,000 square metres. The Transformers-themed entertainment destination will include state-of-the-art rides and captivating environments that fully immerse guests in the iconic brand’s action-packed world. To complete the overall visitor experience, there will be branded retail, including specially developed merchandise and themed food and beverage venues, leaving guests feeling like they have entered the Transformers universe.
Damien Latham, chief attractions officer at SEVEN, …