How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos

She’s On The Money podcaster Victoria Devine issues apology to Aussies she called ‘idiots’ for struggling with the housing crisis while wearing diamonds and a Rolex [Video]

Categories
Video Analysis for Marketing Insights

, updated

A wealth podcaster has issued a grovelling apology for calling Aussies ‘idiots’ in a public argument over housing affordability. 

But She’s On The Money host Victoria Devine’s apology video featured her covered in bling, including pearls, diamond rings and a Rolex watch, leading to questions about whether she truly understood the hurt she had caused. 

It all started when real estate company Whitefox advertised on billboards that it had been ‘Making homes more expensive since 2017’.

Marty Fox, the company’s founder and a judge on The Block, defended the slogan as ‘clever marketing,’ despite a massive backlash over housing affordability concerns, with many slamming the billboards out-of-touch.

Then Devine sent a private message to Fox, who is a friend of hers, saying ‘The people talking s*** aren’t your target demographic. They’re idiots. I got it immediately. Brilliant!!’

Fox asked her if he could post that publicly, Devine said yes …

5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
5 Steps to Creating Successful Ads