Should Jaguars Bold Rebrand Generate a New Roar for Marketers? [Video]

This past couple of weeks, it wasn’t politics or U.S. Thanksgiving gatherings that dominated social media arguments.

Instead, it was a car manufacturer.

That’s right. Jaguar’s bold rebrand, including a new logo, visual style, and everything else, prompted the internet to lose its collective mind.

There’s a saying, “If you put four marketers in a room, you’ll get five opinions about the best way to do something.” That cliché took center stage as everybody seemed to have a position on Jaguar — the genius, beautiful, strategic, horrible, woke, ridiculousness of the whole thing.

But was it any of those things?

Or was Jaguar trolling to get everybody talking about it?

After all, at least a dozen global automobile manufacturers changed their logo in the last five years, and that list included Jaguar. But the 2024 iteration of Jaguar seems to be the only one generating meme-worthy attention.

Is that the only way to get people noticing and talking about your bold new look? …