Competition is fierce in financial services, where digital natives are taking the lead. Here, for our finance & utilities focus week, Greg Morton explores how financial services brands can compete.
All industries are impacted by the rise of digital-native businesses, but financial services has seen more than its fair share of disruption.
Fintech companies, built around mobile-first, cloud-based technologies, are pushing innovation in the sector. They’re changing the way people access and purchase financial products and are offering AI-driven digital services with a strong focus on customer experience.
The upshot is that traditional finance brands are under increasing pressure to transform to stay competitive. Updating their data and marketing technology stack is a key part of this transformation.
When we surveyed 200 businesses across the US and the UK to understand where they are on their martech modernization journey, we discovered that enthusiasm is high: 99% say they plan to make changes to …