Smart home technology manufacturers and retailers are facing an increasing challenge in the UK in getting their message across and winning consumers over. According to a recent survey by PwC 78% of consumers are not interested in buying smart home tech such as smart heating systems, renewable energy devices or automated cleaning appliances over the next two to five years.
Could tech videos be the answer to show how these new products can help the target markets live smarter? Read on to find out how tech marketing can benefit from video content…
What do consumers think about smart technology?
Let’s start by looking at what consumers think about smart tech. The survey above also showed that the majority of consumers see positive benefits in owning a smart device. So why were people most likely to adopt smart tech? 35% would be encouraged if there were paybacks through a reduction in energy bills and 37% would be swayed by …