The campaign is the culmination of an 18-month project that included brand strategy, positioning, platform design, and campaign development.
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Smartpay has launched a new brand campaign,“Hands On For Business Payments, via creative agency The Royals, showcasing the EFTPOS provider’s “hands-on” approach to service.
The campaign centres around the importance of providing seamless service to customers, allowing SMBs to focus on running their businesses.
“All the time we hear from our customers that our hands-on approach makes all the difference for their EFTPOS experience,” said Peter Thomas, chief marketing and product officer at Smartpay.
“The Royals’ Hands On For Business Payments campaign idea is a playful yet authentic way to show that when you choose Smartpay, you choose a business payments partner who’s on hand to help, whenever you need it.”
Thomas added: “In an era where so many services are gate kept behind long call wait …