The QUAD, a mixed-use development in uptown Dallas featuring retail, dining and office space, added a large LED videowall that serves as the digital art centerpiece to the lobby of its 12-story office building. The SNA Displays video screen wraps around two corners of the lobby, attracting guests with vibrant content inspired by nature. Additionally, the DVLED provides an attention-grabbing focal point for the lobby and serves to market the building and its elevated office experience aesthetic for “the next generation of Uptown Dallas.”
Owner representative Sensory Interactive partnered with The QUAD’s property developer Stream Realty and architectural design firm Omniplan to design the lobby videowall, selecting SNA Displays to manufacture BOLD Interior DVLED technology with a 2.5 mm pixel pitch. Sensory Interactive also provided construction management services and currently provides programming and operational support.
“We were thrilled to work with Stream Realty,” says Kathleen Flahive, marketing director for Sensory Interactive. She continues, “The innovative developer’s interest in a dynamic …