CANNES — At a Beet.TV panel during Cannes Lions 2024, Snap executives emphasized the platform’s ability to recreate intimate shopping experiences with friends, leveraging AR capabilities and close social networks. They positioned Snapchat as a “third place” for users to connect authentically, creating opportunities for brands to become part of Gen Z’s social rituals and purchasing decisions.

Panel: Harnessing the Power of Snapchat in Today’s Advertising Landscape

Kevin Longo, Head of Commerce, Advertising, Snap Inc.
Justin Sternberg, Head of Storytelling/Client Strategy, Snap Inc.
Moderator: Tameka Kee, Deputy MD, CIMM

Global Leadership Summit: Retail & Commerce Media – June 17, 2024

You’re watching coverage of Global Leadership Summit: Retail & Commerce Media, a Beet.TV Leadership Series at Cannes Lions 2024, presented by CMX, Criteo, LiveRamp & Snap. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.

Tags Data Science, Marketing Strategy, ML Marketing, Social Media