Snapchat is making a bold move to embrace AI with a wave of new features and a significant redesign of its app. The company is clearly prioritizing AI integration to enhance user experience and offer more personalized content.
One of the new features is “My Selfie”, which leverages AI to create unique images of users and their friends. The AI-powered “grandparents lens” also adds a fun twist by allowing users to envision their future selves. These additions, while currently limited to Snapchat+ subscribers, indicate the company’s commitment to exploring applications of AI technology.
Snapchat’s new “My Selfie” feature. | Video credit — Snap
Snapchat is also enhancing its existing features with AI capabilities. The updated Memories feature will surface photos and videos enhanced with AI-generated captions and AR lens effects, while the MyAI assistant is getting a boost with problem-solving abilities based on photo snaps. These improvements promise to make Snapchat more …
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