Mark Cuban argued social media algorithms are feeding former President Donald Trump’s “gangsta” appeal and Vice President Kamala Harris’s campaign needs a plan to combat it.
Cuban, a campaign surrogate for Harris’s campaign, spoke with MSNBC’s Nicolle Wallace on Thursday after giving a speech at a Harris rally in Wisconsin.
During a discussion on Trump’s appeal to male voters, Cuban claimed the former president has a “gangsta” appeal, making it clear he was saying “gangsta” rather than “gangster.”
“I have talked to people who said they like Trump because he’s a ‘gangsta.’ Not a gangster, a ‘gangsta,’” he said. “I’m like, that’s why you’re going to vote for him?”
Cuban argued younger generations are addicted to scrolling social media and this is how “aggressive” pro-Trump content is devoured.
The Shark Tank investor said:
For guys, in particular, you start with football, you go to another sport, you see women, and then all of a sudden you’re seeing something that is aggressive. It …