Things are changing fast in financial services, from the rise of crypto to the growth of the fintech app category to the development of robo-advisors. As financial services becomes a more digital industry, social media marketing is becoming a more critical means of promotion in the space.
Even if your organization leans more traditional, social media is a necessary channel to reach younger clients. And you need to be prepared for what’s coming. Gartner found 75% of financial services leaders expect significant changes in the industry by 2026.
Here’s why (and how) to build a financial services social media strategy this year.
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1. Reach new audiences
Social media is where Gen Z goes in search of financial information. The oldest members of this age group are turning 25 this year. …