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Solving the Privacy Puzzle: This Privacy Steward’s Journey to Building a Safer Digital World [Video]

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AI Behavioral Targeting

Online privacy is a complex and evolving landscape. We generate a digital footprint with every click, search and purchase, which offer unparalleled convenience and access to information. However, it also has a significant trade-off: the erosion of online privacy, and customers are taking note. Data from a 2023 DataGrail survey reveals a 72 percent spike in privacy requests between 2021 and 2022, with over half originating from states without privacy laws.

Radhika Ravindranath, a privacy and security expert at Google, has navigated these two aspects for the better part of a decade, seeking to harmonize these seemingly competing interests across more than 200 product teams.

“My role at Google is to bridge the gap between technology, compliance and human values. While security and compliance are analytical fields, privacy is more nuanced and requires us to think in a ‘human-centric’ way. Once we understand what humans value, we can build technology …

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