This kind of smell-forward technology has actually worked before: If you’ve ever been to a Disney theme park, you may have ridden one of the variations of an attraction called Soarin’, in which riders are strapped into an apparatus and pointed toward a gigantic screen projecting footage of various locations across the world, giving the sense that you’re on a hang glider and soaring over gorgeous landscapes. The attraction pumps in smells of oranges, rose blossoms, grass, and more to correspond with the visuals, making for an admittedly memorable experience. But there’s a big difference between riding a theme park ride on vacation and opting into smelling everything you watch at home.
And the way in which this technology works seems a little suspect. According to their press release, here’s how MovieScent functions:
Compatible with every movie and game ever made as well as a wide range of devices including all TVs, PCs, …