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Interactive and Immersive Marketing

Sony Introduces A New Immersive Gaming Concept [Video]

Step inside the game.

CES is going on, and Sony introduced one concept to the world. Now, this is just proof of concept, so don’t get too excited yet. We don’t know if this will ever come to fruition, but it does look like there is a new means to bring out a feeling of being within the game. Using The Last of Us as the backdrop, check out what the future could look like for gaming.

VR might have been a notable step in bringing players an even more immersive experience. However, this latest concept will see you ditch the VR headsets and venture into a room that will transport you to the game world. This room is built specifically for the concept and features walls from ground to ceiling made of Sony Crystal LED panels. This reacts to the player in real-time as you can view players using flashlights to shine light onto the area.

From there, you’ll …

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