MANILA, PHILIPPINES — Soundesign Manila recently celebrated a major win upon receiving the first-ever Kidlat Audio Craft of the Year award with the successful digital commercial Knorr Kalan.
In addition to this historic win, Soundesign hauled 12 other audio craftsmanship awards from the same awarding body.
The audio craft category was launched to recognize the growing importance of sound in modern-day marketing, where auditory elements are often as impactful as visuals. Creative Guild President Angie Tijam-Tojid commented: “This year we added the Audio Craft category, and we also launched Creativity Unlimited, where we looked beyond our industry to celebrate creativity in all forms. We’ve received a total of 692 entries.. even the number of entries is [in hyperdrive] as well.”
In this sense, Soundesign Manila exemplifies how great sound can transform a campaign and engage audiences in powerful ways. Raul Blay, Soundesign Manila President,expressed pride in the audio house’s achievement: “We’ve always …