Spotify is doubling down on artificial intelligence. First, the music streaming service launched its AI DJ in 2023, and today, Sept. 24, it’s bringing AI Playlists to Premium users in the U.S., Canada, Ireland, and New Zealand.
The feature generates custom playlists based on niche prompts. It first became available for Premium users in the UK and Australia back in April 2024. The tool is still in beta and allows subscribers to choose from prompts or write their own. For example, if you’re looking for the perfect Sunday morning cleaning playlist, then, theoretically, Spotify’s AI should be able to generate one tailored to your tastes.
In a blog post the music streaming giant recommends subscribers stick to “genre,” “mood” or “artist” prompts to generate the most successful playlists, but it stipulates that anything from movie characters to emojis can be used. Examples include, “Upbeat folk music for a scenic fall road trip,” and “2000 era hype …