StatSocial Redefines Influencer Marketing and Measurement with Launch of Audience-First Discovery Product Inclusive of 45M+ Influencers and Creators | PR Newswire [Video]

NEW YORK, Nov. 7, 2024 /PRNewswire/ — StatSocial, the company focused on an audience-first approach across social platforms, is disrupting the influencer marketing industry with the announcement of its groundbreaking new tool for marketers and media planners. Unlike other influencer marketing tools that surface influencers based on the content they post about, StatSocial’s patented technology enables users to search for influencers and creators based on the audience they aim to target. This marks a significant shift, aligning influencer marketing with other forms of media that allow for audience profiling to inform decision-making.

StatSocial Discovery’s audience-first approach highlights influencers that a specific audience follows and engages with, while also pinpointing individuals who are organically exposed to an influencer’s or creator’s content. By matching these audiences to purchase data, StatSocial offers unparalleled attribution capabilities, enabling the accurate measurement of campaign ROI.

Discovery, combined with StatSocial’s patented Identity Graph which connects social profiles to verified identities at …