Bob Broderdorf will oversee sales, strategy and marketing for the Jeep brand in the United States, Canada and Mexico. His first day is Oct. 1.
AUBURN HILLS, Mich. — Stellantis has named a new head of Jeep North America to oversee the brand’s strategy, sales and marketing in the U.S., Canada and Mexico.
Bob Broderdorf will assume the position on Oct. 1, according to a press release from Stellantis on Tuesday. He previously worked in executive positions for Ram and Dodge, also owned by the automaker.
“Today’s moves align with our focus on optimizing operations here in the region and preparing for our future,” Stellantis CEO Carlos Zarlenga said in a statement. “Bob’s diverse experiences in field sales, brand management, marketing strategy and product development will be critical as the Jeep brand launches its electrified portfolio over the next several years. And with his exceptional combination of retail automotive experience …