STEM4Tech Neuromarketing – Session 4 Neuromarketing & Big Data [Video]

This session examines the intersection of neuromarketing and big data analytics. Viewers will learn about the role of big data in understanding consumer behaviour and preferences, including the collection, analysis, and interpretation of large datasets. Through case studies and practical examples, participants will explore how big data techniques can be used to inform marketing strategies, personalise customer experiences, and drive business growth.