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STEVE VAI Launches New Augmented Reality App ‘Zeus In Chains’ [Video]

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Interactive and Immersive Marketing

Steve Vai and 4DR Studios present his first foray in to capturing performance with a volumetric approach. The content captured of his performance of “Zeus In Chains” will be combined with fan-generated imagery from across the globe to deliver a truly collaborative new video.

Vai explains: “The virtual world is the third wave of the digital revolution, following the Internet and then social media. The primary intent of this undertaking is to explore new ways to experience songs, and more broadly tie an immersive fan experience in to the realm of artist performances. This is the initial first step within broad vision tied to exploring the virtual world in augmented reality via co-creating this video with the fans.”

The Zeus In Chains app harnesses the latest advancements in technology to deliver this innovative experience. By utilizing volumetric video, the app creates a hyper-realistic 3D model of Steve Vai, which can then be projected into …

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