How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

SunRice teams up with MasterChef stars P for new campaign [Video]

Categories
Interactive and Immersive Marketing

Share

Tweet

Share

Email

SunRice has teamed up with MasterChef stars Poh Ling Yeow and Minoli De Silva as they showcase their culinary expertise and tips for making a variety of delicious curries at home – with recipes being shared across various platforms including TV, online, out-of-home (OOH), and social media.

Tamara Howe, SunRice group chief marketing officer, said the launch of the new campaign aimed to help Aussies families to create a delicious restaurant quality meal, with the added convenience of not having to leave the house.

“Poh and Minoli bring a vibrant energy and wealth of cooking knowledge to this campaign – making them the perfect fit,” she said. ‘We hope to inspire families to explore flavourful curry meals with SunRice’s Indian Grown Basmati rice as the perfect fluffy base.”

SunRice group brand manager Andreas Katsiroubas, said: “Curry is a much-loved dish among Aussies and it’s easy to know why; …

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos