Super Proper – The First Creative Studio Built For the AI-Age
Launching today, Super Proper is an AI-led studio that leapfrogs the current advertising industry offering. It brings together talent from design, performance and insight who are all trained to use bleeding-edge AI technology to deliver the future of online creative.
The name represents the studio’s purpose to ‘Generate Next’ and promises to ask questions about how to super-charge creativity, efficiency and versatility, while always considering the proper way forward for the industry. Using the latest technology with care and precision, its approach is calculated and driven by clear objectives. Super Proper has hired Dan Moseley, a veteran of We Are Social and Automatic Creative to lead efforts across North America and beyond.
“The creative and media divide has plagued clients and agencies alike for too long. Super Proper is a solution that tackles it head on,” says Moseley, Managing Director and EVP. “We’re …