Targeting fans from different generations, Steve Conley [Video]

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In this Sports Geek Throwback,  Steve  and Sean discussed  targeting different types of fans:

• Adaptation to Consumer Trends: Steve emphasises the need for continuous innovation and adaptation to stay relevant with evolving consumer behaviors
• Broadcasting Rights Evolution: The discussion touches on how changing broadcasting rights and digital platforms are influencing fan engagement, making it crucial for teams to stay ahead of these trends
• Generational Shifts: The challenge of engaging a new generation of fans while maintaining the loyalty of older season ticket holders is explored
• New Product Development: Steve suggests the potential for new products that combine digital and live experiences, such as digital season tickets
• Historical Parallels: The conversation draws parallels between past and present media transitions, highlighting how sports have historically adapted to new mediums.