Taylor Swift’s Kamala Harris endorsement drove 400,000 people to vote.gov in 24 hours [Video]

A “childless cat lady” has demonstrated the power that pop culture figures possess during the 2024 election cycle. I’m talking about Taylor Swift, who drove more than 400,000 visitors to the U.S. government’s official voter registration hub when she endorsed Vice President Kamala Harris on September 10.

Swift took to Instagram upon the conclusion of the first (and perhaps only) debate between Harris and her Republican opponent Donald Trump. Her post outlined the rationale behind her Harris endorsement while encouraging her fans to make their voices heard. “Your research is all yours to do, and the choice is yours to make,” Swift wrote. “I also want to say, especially to first time voters: Remember that in order to vote, you have to be registered!”

The Swifties heard that message and moved quickly to abide by it. In the 24 hours after Swift posted her message, the star of the blockbuster ‘Eras Tour’ drove 405,999 visitorsto vote.gov. A …