“Teach Marketing Essentials to Drive Business Growth” – “Teach Effective Marketing Strategies!” [Video]

Marketing Essentials Training Program Overview for Trainers
🎥 Teach Marketing Skills and Strategies to Drive Business Growth 🎥
Are you a trainer or facilitator looking to equip professionals with essential marketing skills? Our Marketing Essentials Training Package provides everything you need to deliver impactful, results-focused training. This instant download program focuses on key marketing concepts, strategies, and tools to help participants promote products effectively and achieve business success.

https://trainingcoursematerial.com/full-course-material-packages/marketing-essentials

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What’s Included in the Training Package?
Every training package comes complete with:
• A Trainer Guide offering step-by-step instructions to deliver dynamic sessions.
• A Student Workbook filled with practical tools, activities, and exercises for participants.
• Professionally designed PowerPoint Slides to ensure engaging and professional presentations.
• Exercise and Activity Sheets to promote hands-on learning and reinforce key concepts.
• A fun, interactive Jeopardy-Style Review Game to wrap up the training with energy and enthusiasm.
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📽️ Video Timeline
00:00 – Introduction
Overview of the training package and its objectives for trainers.
00:30 – Foundations of Marketing
• Explore Philip Kotler’s definition of marketing: identifying and fulfilling customer needs.
• Understand the difference between selling (seller-focused) and marketing (buyer-focused).
• Learn the dynamics of markets: exchanges between sellers and buyers involving goods, services, money, and information.
02:30 – Segmentation, Targeting, and Positioning (STP)
• Understand market segmentation: dividing consumers into distinct groups based on similar responses to marketing strategies.
• Explore market positioning: establishing a brand’s place in the market based on quality, price, and value.
03:30 – Marketing Channels and Strategies
• Learn about communication, distribution, and service channels to deliver value to customers.
• Discover holistic marketing, integrating internal, relationship, and performance marketing into a unified strategy.
• Dive into the marketing mix: the traditional 4P’s (Product, Price, Place, Promotion) and the updated 4P’s (People, Process, Programs, Performance).
05:00 – Research and Data in Marketing
• Explore problem-solving research methods, including segmentation, pricing, and promotional research.
• Understand the role of secondary data, qualitative data (focus groups, interviews), and quantitative data (surveys) in marketing.
• Activity: Label marketing and research objectives to understand their roles in planning.
06:30 – Strategic Planning Tools
• Learn to use PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) to adapt marketing strategies.
• Explore SWOT analysis to identify internal strengths and weaknesses and external opportunities and threats.
• Activity: Conduct a company, customer, and competition analysis to inform strategic decisions.
08:00 – Marketing Plan Development
• Learn the components of a marketing plan: executive summary, situation analysis, objectives, strategies, implementation, and evaluation.
• Discover strategies for cost leadership, differentiation, and focus to gain a competitive advantage.
09:00 – Social and Digital Marketing
• Explore the F Factor (Friends, Families, Followers, Fans) to build brand loyalty through social connections.
• Understand the transition from traditional segmentation to customer community engagement.
• Discover the shift from 4P’s to 4C’s (Co-Creation, Currency, Communal Activation, Conversation).
10:30 – Wrapping Up with the Jeopardy-Style Review Game
• A fun, interactive activity to reinforce key concepts and ensure participants leave confident in their marketing knowledge.
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📥 Help Professionals Master Marketing Strategies for Business Success
This training package equips you to lead impactful workshops that empower participants to create innovative marketing plans, leverage analytics, and build strong consumer connections.
👉 Visit https://trainingcoursematerial.com/full-course-material-packages/marketing-essentials to download the Marketing Essentials Training Package today and start delivering high-impact training sessions.
💡 Perfect For: Trainers, marketing managers, and facilitators looking to enhance marketing skills in their teams.

https://trainingcoursematerial.com/full-course-material-packages/marketing-essentials