The upcoming acquisition of Teads by Outbrain will create a “real powerhouse for the open internet” that can offer advertisers a true, large-scale alternative to walled gardens, according to David Kostman, CEO of Outbrain.
The deal, announced in August and expected to close in the coming weeks, will combine Teads’ pioneering outstream video capabilities with Outbrain’s native performance expertise. This will enable a full-funnel solution for advertisers to reach audiences across publishers, platforms, and CTV, Kostman said in this video interview with Beet.TV.
“We believe it will sort of open an opportunity for advertisers to have a true, huge-scale company that is focused on the open internet, focused on omni-channel between publishers, other platforms, and CTV and offering a full funnel solution for advertisers to advertise from branding campaigns to consideration and to conversions,” Kostman told Julian Zilberbrand, CEO of Ivey Milton Consultants.
One key difference between the open internet …