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Tech trends shaping SME success in 2025 [Video]

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Video Analysis for Marketing Insights

From AI-driven automation to cybersecurity, data analytics, and blockchain, 2025 presents both challenges and opportunities for businesses willing to adapt. Vanessa Leite explores the key tech trends shaping SME success and why now is the time to act.

I once heard a CEO of a major multinational share a valuable insight: one of his biggest mistakes was not paying enough attention to technological change and innovation, and taking too long to embrace them. He noted that many leaders make the same error, believing that sticking to established methods is the safer option. However, history has shown that when it comes to technology and innovation, resisting change is no safe option at all. Companies that delay adaptation often miss out on growth opportunities and risk becoming obsolete.

This reality applies not just to large corporations but also to small and medium enterprises (SMEs). While big businesses may have greater resources for …

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