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Technology and the Tax Function [Video]

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AI Behavioral Targeting

Johnny Wickham, tax technology and transformation leader at PwC Ireland, explains the need to leverage cutting-edge solutions to meet mounting reporting challenges

The changing tax landscape, evolving disclosure requirements and preparations for OECD tax reform are keeping the tax professionals at PwC busier than ever before.

Not only are there new rules, but they are extraordinarily complex and have become even more so in recent years.

At PwC we are focusing on digital transformation and how technology can support these evolving tax reporting requirements.

Artificial intelligence (AI) and generative artificial intelligence (GenAI) present real opportunities.

PwC launched its GenAI Business Centre, enabled by Microsoft, in late 2023, and we are seeing an increased appetite to explore and determine how GenAI and other cutting-edge technologies can support organisations.

The key issue our clients face in making arrangements for the changing tax environment is the sheer volume of reporting requirements and the availability of the information and data needed to …

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