Telfar’s Finally Opening Its First Flagship NYC Store [Video]

Telfar Clemens‘ shopping bag has not only been cemented by the designer in fashion history but also revolutionized the meaning of luxury in the handbag industry.

Now, 10 years after first introducing the budget-friendly option, he’s finally opening his first flagship in his hometown of New York City. The 10,000-square-foot store will be in Manhattan’s SoHo and will open on Nov. 23.

Clemens worked with longtime business partner and the brand’s current creative director, Babak Radboy, to create a unique, immersive experience. More than just a retail store, the enormous space will also include a TV studio where customers can create their own content with their purchased Telfar goods, which will also be aired on the brand’s channel, TELFARTV, in real-time.

The store released a hype video alongside the announcement, giving a sneak peek of Clemens in the store window. But despite the energy behind the opening, Clemens wants potential buyers …