Tentpole Marketing: Halloween case study [Video]

Tentpole marketing is all about piggybacking on big events such as Halloween, Christmas, the Rugby World Cup, Back to the Future Day and so on. The term tentpole marketing started in Hollywood, where the big studios would focus their marketing efforts in the run up to the release, which would then decrease post opening weekend. This creates a spike that is said to resemble a tentpole holding up the canvas. You can see an example of the tentpole graph of anticipation in this video from BSVPTV.

Halloween can be just such a tentpole marketing event for brands to get into the buzz with video content, helping to engage existing fans and reach new audiences. But where is the Halloween buzz from video marketers?

Last year in an article about Halloween video marketing in ReelSEO, Carla Marshallasked where are the “trick or treat” campaigns from brands. Views of Halloween-related content on …