TESCO could start monitoring peoples’ shopping baskets and scold them if they try to buy too many unhealthy salty items.
The boss of Britain’s biggest supermarket said that it could use artificial intelligence to monitor data gathered when shoppers’ use its Clubcard.
Tesco recently said its Clubcard is now used in 80 per cent of all transactions at the supermarket – largely because it has tempted more shoppers to use it with heavily discounted prices.
Around 22 million people are currently signed up for its Clubcard.
Ken Murphy, chief executive of Tesco, said that it could use AI to “nudge” shoppers into making healthier choices.
He said: “I can see it …