Tesla is set to unveil its long-anticipated robotaxi at a Hollywood studio Thursday evening, a moment seen as pivotal for the company as it aims to redefine urban transportation.
The event, titled “We, Robot,” will feature the introduction of the “Cybercab,” a vehicle that may forgo traditional controls such as a steering wheel and pedals.
Cybercabs will, in theory, allow their owners to make money carrying passengers when they don’t need to use it.
Expectations surrounding the event are high.
Tesla has faced difficulties selling its aging lineup of electric vehicles and is using the robotaxi debut to signal a shift in focus.
The unveiling comes as Tesla‘s CEO, Elon Musk, attempts to recast the company’s image from primarily an electric vehicle manufacturer to a leader in artificial intelligence and robotics.
Musk has a history of setting ambitious timelines for Tesla’s autonomous technology, often falling short.
Tesla’s Full Self-Driving software has faced multiple investigations by the …