Testing New Ways to Combat Scams and Help Restore Access to Compromised Accounts [Video]

We know security matters, and that includes being able to control your social media accounts and protect yourself from scams. That’s why we’re testing the use of facial recognition technology to help protect people from celeb-bait ads and enable faster account recovery. We hope that by sharing our approach, we can help inform our industry’s defenses against online scammers.

Protecting People from Celeb-Bait Ads and Impersonation

Scammers often try to use images of public figures, such as content creators or celebrities, to bait people into engaging with ads that lead to scam websites, where they are asked to share personal information or send money. This scheme, commonly called “celeb-bait,” violates our policies and is bad for people that use our products.  

Of course, celebrities are featured in many legitimate ads. But because celeb-bait ads are designed to look real, they’re not always easy to detect. Our ad review systemrelies primarily on automated technology to review the millions of ads …